About us
Our founder, Gitika Goyal is an alumni of 2nd batch of NIFT (1990 Fashion design). She founded CUT ONE in 1998 and has created 3 sustainable brands in the interim of 26 years. She has been an absolute pioneer within sustainable fashion. The first two brands were high premium and exported 100%. And then, to make the concept of slow and sustainable fashion more accessible, she launched Grass by Gitika Goyal in India, an online brand of eclectic, easy and affordable fashion for women.
* Brand Gitika Goyal - created 1998.
Photo : Sherwani-inspired coat with “phooldar” quilting in khadi wool @ £2,000 sold from Egg, London
Premium sustainable fashion and home decor, exported to retail through exclusive concept stores in UK & Europe. Deeply hand craft intensive using Khadi, Chikankari embroidery & hand quilting from north India, but cutting edge contemporary.
* Brand Gitika Goyal Home - created 2011
Photos : Khadi tablecloth gold hand printing @ $300 & Napkins @ $160 sold from Amazon.com
Premium sustainable home decor, exported to the US. Deeply Hand craft intensive using Khadi, Chikankari embroidery & hand screen printing but cutting edge contemporary.
* Brand GRASS by Gitika Goyal - created 2017
Photos : Brown high neck dress @ 3799 & navy blue Cocoon pant @ 2199 sold from www.grassbygitikagoyal.com & Indian marketplaces.
An online sustainable brand of casual, alternative & affordable womens' clothing. This is the first Circular fashion brand in India.
It is a great honour, that she is now on the board of UCRF (Union of Concerned Researchers in Fashion). This is an international union for sustainability in fashion, founded by world greats in the field of sustainable fashion. This is an incredible validation of 26+ years of Gitika’s consistent practice in this field. In a very quiet way, she initiated slow & sustainable fashion from the beginning of her work. Her endeavour has been to work very deeply with everything Indian & Eastern, constantly experimenting, resulting in clothing and products that are modern and contemporary. Additionally, She has taught at NID, NIFT and Srishti at regular intervals in her working life.
